- Not directing the audience through a design is misdirecting them
Eye movement:
- The typical eye moves left to right and top to bottom
- Controlling eye movement within a composition is a matter of directing the natural scanning tendency of the viewer's eye
- The eye tends to gravitate toward areas of complexity first. in pictures of people, the eye is always attracted to the face and particularly the eye.
- Light areas of a composition will attract the eye, especially when adjacent to a dark area
- Diagonal lines or edges will guide eye movement
optical center
- The spot where the human eye tends to enter the page. optical center is slightly above mathematical canter and just to the left
- It takes a compelling element to pull yours eyes away from this spot
Z pattern
- Our visual pattern makes a sweep of the page, generally, in the shape of a Z
- Effective page design maps a viewers route through the information. the designers objective is to lead the viewers eye to the important elements or information
Fonts
- Use no more then 2 fonts on a page and fonts must compliment each other
- Avoid using all caps unless its absolutely necessary
- Choose the right font, work with the theme of your composition
- Don't overuse fancy or complicated fonts
-Effective page design maps a viewer's route through the information. The designers objective is to lead the viewer's eye to the important elements or information.
- Visual hierarchy: will establish focal points based on their importance to the message that is being communicate.
- A crucial part of the design process is to establish an order of elements, a visual structure, to help the viewer absorb the information provided by a design.
To establish visual hierarchy ask yourself:
-What do I want my viewer to look at first?
-What do I want my viewer to look at third?
The Grid: The way of organizing content on a page, using any combination of margins, guide lines, rows, and columns.
The grid can assist the audience by breaking info into manageable chunks and establishing relationships between text and images.
Modernism: Simple and clear.
A grid consists of a distinct set of alignment-based relationships that act as guides for distributing elements across a format.
Every design is different; so every design will require a different grid structure, one that addresses the particular elements within the design.
A grid is used to help clarify the message being communicated and to unify the elements.
Tuesday, February 14, 2012
careers
package designer
description: design and develop manufactured products
skills: using colorful graphics, unique shapes, and other eye-arresting methods
educational requirements: a bachelor or associates degree is usually needed for this career
opportunity for growth: good package designs will stand out and engage customers to make that brand a success
settings of employment: online
salary: for commercial and industrial designers the median annual wage is $61,890
what you can do to build skills: coursework that covers typography design, color theory, digital photography, 3-D design, illustration, multimedia, web design, and figure drawing
production artist:
description: assist graphic designer, edit design
skills: know how to use in design, Photoshop, etc.
requirements: 4 years in college
salary: $40,000- $100,000
graphic designer:
description: create visual solutions to communicate problems, mostly magazines, journals, etc.
skills: layout techniques, communication verbally and in writing, problem solving
requirements: bachelor degree, good portfolio, 1-3 years of working experience
salary: $32,000-$56,000
art director
description: makes visual concepts for billboards,posters, magazines, etc.
skills: excellent judgement, negotiation skills, verbal and written communication
requirements: bachelors degree, several years of experience
salary: $82,000- $150,000
creative director:
description:
skills:
requirements:
salary:
illustrator:
description: combine art, design, and creative skills to develop ideas and produce original designs
skills: good writing, creativity, style, imagination, etc.
requirements: bachelors degree, good portfolio, high school degree
salary: $14,000- $19,000
web design:
description: creating a website for clients
skills: graphic design, computer experience,using Photoshop, in design, comfortable working with computers, etc.
requirements: bachelors degree in graphic field, work on school websites
salary: $46,000- $81,000
comic book artist:
description: create a story using their artwork
skills: no skills
requirements: art degree, worked for school website or school paper
salary: $30,000- $50,000 per year for big companies
computer animation:
description: 3d or 2d objects with motion created with animation on the computer
skills: drawing, story telling, timing, composition, etc.
requirements: no degree required, need to know how to use software
salary: $40,000 is the starting salary
publication designer:
description: handle looks of publications such as magazines or newspaper, create artwork for pages
skills: communication, knowledge for design software, ability to work with others
requirements: bachelors degree previous experience, creative artwork
salary: $30,000- $65,000
free lancer:
description: work for many companies, work mostly alone
skills: organization, patience, hard working, good motivation, knowledge for software
requirements: bachelor degree is good but not mandatory
salary: $32,000- $57,000
storyboard artist:
description: visualize scenarios and perspectives for story boards, communicate with designs
skills: imagination, organization, familiar with adobe, time management,
requirements: bachelor degree is recommended
salary: $30,000- $200,000
AIGA:
description: organization trying to inform and inspire artist who want to go into graphic design
skills: able to work with adobe
requirements: experience for over 4 years
PIAG:
description: support graphic art, educate the public about art, act as a catalyst for printing industry
requirements: fill out information and submit it to PIAG
SPD:
description: society of publication design, work on magazines, newspapers, etc.
requirements: help support the industry
copy writer:
description: create types for advertisements, write the words for magazines, newspapers, tv ads, etc
requirements: education of typography, 3-5 years of experience
salary: $40,000- $200,000
portrait photography:
description: take pictures of individuals or groups for weddings, family photos, etc.
skills: able to multitask, good with technology and computers
salary: $31,000
documentary photography:
description: produce truth photography of a particular subject to document history or inform the public
skills: passion for current events, represent a story, creative, professional
requirements: bachelors degree in photo journalism, experience with design software
salary: $39,000
advertising photographer:
description: take pictures of various subject, work with film or digital media
skills: able to work with equipment, marketing, creative
requirements: take art or photo classes
salary: $50,000- $150,000 or more
editorial photographer:
description: photos for stories and articles, create overall looks for magazines, websites, etc.
skills: time management, creative, imagination, good ideas, knowledge of photography
requirements: bachelors degree in editorial photography
salary: $25,000
fashion photography:
description: photography of clothing and fashion items
skills: capture certain moods in pictures, able to work with others
requirements: degree, strong portfolio, photography experience,
salary: $50,000- $100,000
sports photography:
description:
skills:
requirements:
salary:
PPA:
description: professional photographers of America, founded in 1869, use online data base to represent and train photographers, want to provided education with their work
APA:
description: American photographic artist, helps find other jobs, promote professional practices, standards, and ethics in the photographic and advertising community
NAPP:
description: national association of Photoshop professionals, create in depth designs like books, movies, and magazines, utilize the ability of Photoshop,
skills: creative, imagination, use emphasis and balance
requirements: working experience with advertisement, no college needed but it is helpful
NPPA:
description: national press photography association, dedicated to photo journalism, encourage journalist to work at a high quality, has workshops and seminars
photojournalism:
description: provides clear and easy to read, high quality images
skills: steady hand internships, good portfolio, take photo classes
requirements: bachelor degree in art or visual communication
salary: $18,000- $40,000
creative director:
description: determines best way for companies to represent themselves, recruiting and managing firms, designing, critique
skills: high level of design in photoshop, able to pitch designs, multitask, use print and web design, knowledge of layout and typography, able to tell a story
requirements: graduate degree in fine art, 4 years of experience working with a large scale website
salary: $130,000
description: design and develop manufactured products
skills: using colorful graphics, unique shapes, and other eye-arresting methods
educational requirements: a bachelor or associates degree is usually needed for this career
opportunity for growth: good package designs will stand out and engage customers to make that brand a success
settings of employment: online
salary: for commercial and industrial designers the median annual wage is $61,890
what you can do to build skills: coursework that covers typography design, color theory, digital photography, 3-D design, illustration, multimedia, web design, and figure drawing
production artist:
description: assist graphic designer, edit design
skills: know how to use in design, Photoshop, etc.
requirements: 4 years in college
salary: $40,000- $100,000
graphic designer:
description: create visual solutions to communicate problems, mostly magazines, journals, etc.
skills: layout techniques, communication verbally and in writing, problem solving
requirements: bachelor degree, good portfolio, 1-3 years of working experience
salary: $32,000-$56,000
art director
description: makes visual concepts for billboards,posters, magazines, etc.
skills: excellent judgement, negotiation skills, verbal and written communication
requirements: bachelors degree, several years of experience
salary: $82,000- $150,000
creative director:
description:
skills:
requirements:
salary:
illustrator:
description: combine art, design, and creative skills to develop ideas and produce original designs
skills: good writing, creativity, style, imagination, etc.
requirements: bachelors degree, good portfolio, high school degree
salary: $14,000- $19,000
web design:
description: creating a website for clients
skills: graphic design, computer experience,using Photoshop, in design, comfortable working with computers, etc.
requirements: bachelors degree in graphic field, work on school websites
salary: $46,000- $81,000
comic book artist:
description: create a story using their artwork
skills: no skills
requirements: art degree, worked for school website or school paper
salary: $30,000- $50,000 per year for big companies
computer animation:
description: 3d or 2d objects with motion created with animation on the computer
skills: drawing, story telling, timing, composition, etc.
requirements: no degree required, need to know how to use software
salary: $40,000 is the starting salary
publication designer:
description: handle looks of publications such as magazines or newspaper, create artwork for pages
skills: communication, knowledge for design software, ability to work with others
requirements: bachelors degree previous experience, creative artwork
salary: $30,000- $65,000
free lancer:
description: work for many companies, work mostly alone
skills: organization, patience, hard working, good motivation, knowledge for software
requirements: bachelor degree is good but not mandatory
salary: $32,000- $57,000
storyboard artist:
description: visualize scenarios and perspectives for story boards, communicate with designs
skills: imagination, organization, familiar with adobe, time management,
requirements: bachelor degree is recommended
salary: $30,000- $200,000
AIGA:
description: organization trying to inform and inspire artist who want to go into graphic design
skills: able to work with adobe
requirements: experience for over 4 years
PIAG:
description: support graphic art, educate the public about art, act as a catalyst for printing industry
requirements: fill out information and submit it to PIAG
SPD:
description: society of publication design, work on magazines, newspapers, etc.
requirements: help support the industry
copy writer:
description: create types for advertisements, write the words for magazines, newspapers, tv ads, etc
requirements: education of typography, 3-5 years of experience
salary: $40,000- $200,000
portrait photography:
description: take pictures of individuals or groups for weddings, family photos, etc.
skills: able to multitask, good with technology and computers
salary: $31,000
documentary photography:
description: produce truth photography of a particular subject to document history or inform the public
skills: passion for current events, represent a story, creative, professional
requirements: bachelors degree in photo journalism, experience with design software
salary: $39,000
advertising photographer:
description: take pictures of various subject, work with film or digital media
skills: able to work with equipment, marketing, creative
requirements: take art or photo classes
salary: $50,000- $150,000 or more
editorial photographer:
description: photos for stories and articles, create overall looks for magazines, websites, etc.
skills: time management, creative, imagination, good ideas, knowledge of photography
requirements: bachelors degree in editorial photography
salary: $25,000
fashion photography:
description: photography of clothing and fashion items
skills: capture certain moods in pictures, able to work with others
requirements: degree, strong portfolio, photography experience,
salary: $50,000- $100,000
sports photography:
description:
skills:
requirements:
salary:
PPA:
description: professional photographers of America, founded in 1869, use online data base to represent and train photographers, want to provided education with their work
APA:
description: American photographic artist, helps find other jobs, promote professional practices, standards, and ethics in the photographic and advertising community
NAPP:
description: national association of Photoshop professionals, create in depth designs like books, movies, and magazines, utilize the ability of Photoshop,
skills: creative, imagination, use emphasis and balance
requirements: working experience with advertisement, no college needed but it is helpful
NPPA:
description: national press photography association, dedicated to photo journalism, encourage journalist to work at a high quality, has workshops and seminars
photojournalism:
description: provides clear and easy to read, high quality images
skills: steady hand internships, good portfolio, take photo classes
requirements: bachelor degree in art or visual communication
salary: $18,000- $40,000
creative director:
description: determines best way for companies to represent themselves, recruiting and managing firms, designing, critique
skills: high level of design in photoshop, able to pitch designs, multitask, use print and web design, knowledge of layout and typography, able to tell a story
requirements: graduate degree in fine art, 4 years of experience working with a large scale website
salary: $130,000
Monday, January 30, 2012
The Creative Process
Series of steps you repeat every time you need to design something.
- Improve consistancy
- Ability to plan and time your work
- Raises the quality of your work
- Communicate more effectively and in a more professional way
1. Research: research the client and the competition; look online and in magazines, listen to music.
2. Brainstorm/Inspiration: striving to be unique and innovative while still following the current trends, ensures a fresh and creative approach.
- Who is my audience?
- What kind of message am I trying to communicate?
- What am I trying to tell my audience?
- What kind of color/style will work for this audience?
3. Sketch: thumbnails; sketch to get your thoughts out and to work through ideas.
4. Execute: implement your ideas; combine type and imagery, into a well developed composition.
5. Critique and revise: take a step back and look at your design with an objective eye.
- Improve consistancy
- Ability to plan and time your work
- Raises the quality of your work
- Communicate more effectively and in a more professional way
1. Research: research the client and the competition; look online and in magazines, listen to music.
2. Brainstorm/Inspiration: striving to be unique and innovative while still following the current trends, ensures a fresh and creative approach.
- Who is my audience?
- What kind of message am I trying to communicate?
- What am I trying to tell my audience?
- What kind of color/style will work for this audience?
3. Sketch: thumbnails; sketch to get your thoughts out and to work through ideas.
4. Execute: implement your ideas; combine type and imagery, into a well developed composition.
5. Critique and revise: take a step back and look at your design with an objective eye.
Friday, January 6, 2012
photo composition
- Snapshot: is a quick shot, often spontaneous, taken to record a moment in time
- Photograph: an image taken with care and thought
Rules of Composition:
- Rule of Thirds: imaginary lines dividing the frame of your camera into thirds, both horizontally and vertically; place the horizon line at the top or bottom of the horizontal divider or fill up the entire frame with the subject for a close up image.
- Leading Lines: use the lines created within a foreground and background of the composition to lead the viewers eye through the photo; lines can draw attention to one or intended subjects or a single focal point
- Point of View: change the way your subject is perceived by changing camera position; if you are photographing a subject that you want to seem very tall, compose the shot so that the camera is looking upwards
- Simplicity: keep your backgrounds simple and clear of clutter; the mood and effectiveness of a photo can be altered by what is in the background, a chaotic composition will cause the viewer to look away
- Photograph: an image taken with care and thought
Rules of Composition:
- Rule of Thirds: imaginary lines dividing the frame of your camera into thirds, both horizontally and vertically; place the horizon line at the top or bottom of the horizontal divider or fill up the entire frame with the subject for a close up image.
- Leading Lines: use the lines created within a foreground and background of the composition to lead the viewers eye through the photo; lines can draw attention to one or intended subjects or a single focal point
- Point of View: change the way your subject is perceived by changing camera position; if you are photographing a subject that you want to seem very tall, compose the shot so that the camera is looking upwards
- Simplicity: keep your backgrounds simple and clear of clutter; the mood and effectiveness of a photo can be altered by what is in the background, a chaotic composition will cause the viewer to look away
Thursday, December 15, 2011
review week 17
After reading the "Who Shot the Serif?" article, I have learned that typefaces are used around the world and they are used in different ways. The article lists and talks many different types of serifs and I didn't know that their were so many and how each one of them is slightly different. I also learned that different typefaces are used for different topics and meaning according to what it is being used for.
semester reflection
This semester I have a lot about computers in design class. In Illustrator I learned how to create and change lines, how to trace objects, how to create colors and use them, and how to use words to create a picture. In Photoshop I learned how to combine pictures, how to create a image using many other picture, how to work with color and color schemes, and how to add things into pictures to make it look like it is there. I also learned how to use the principles and elements of design into my assignments. Next semester I hope I will get to work with Photoshop more because it is a good thing to know how to use at home and for other pictures.
Friday, December 9, 2011
review week 14
1. college: Creative Center:
location: Omaha, Nebraska
graphic majors: associate and bachelors
requirements: interview and essay
2.college: Art Center Design College
location: Albuquerque, New Mexico
What is a portfolio?
A portfolio is a folder that artwork is kept in.
What is the importance of a portfolio?
A portfolio is important to have because when you are showing your work it needs to be organized and it needs to have work in it that is important to the person you are showing it to.
location: Omaha, Nebraska
graphic majors: associate and bachelors
requirements: interview and essay
2.college: Art Center Design College
location: Albuquerque, New Mexico
graphic majors: bachelors
requirements: interview, essay, SAT/ACT test
3.
college: Memphis College of Artlocation: Memphis, Tennessee
graphic majors: bachelors
requirements: SAT/ACT test, ACT writing
4.
college: Westwood College: Denver Southlocation: Denver, Colorado
graphic majors: associate and bachelors
requirements: interview, SAT/ACT test
5.
college: Art Institute of York
location: York, Pennsylvania
graphic majors: associate and bachelors
requirements: interview and essay
What is a portfolio?
A portfolio is a folder that artwork is kept in.
What is the importance of a portfolio?
A portfolio is important to have because when you are showing your work it needs to be organized and it needs to have work in it that is important to the person you are showing it to.
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