Monday, January 30, 2012

The Creative Process

Series of steps you repeat every time you need to design something.

 - Improve consistancy
 - Ability to plan and time your work
 - Raises the quality of your work
 - Communicate more effectively and in a more professional way
 
1. Research: research the client and the competition; look online and in magazines, listen to music.
2. Brainstorm/Inspiration: striving to be unique and innovative while still following the current trends, ensures a fresh and creative approach.
  - Who is my audience?
  - What kind of message am I trying to communicate?
  - What am I trying to tell my audience?
  - What kind of color/style will work for this audience?

3. Sketch: thumbnails; sketch to get your thoughts out and to work through ideas.
4. Execute: implement your ideas; combine type and imagery, into a well developed composition.
5. Critique and revise: take a step back and look at your design with an objective eye.

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