week 3:
target audience: the main group of people you are trying to reach
message: tool used to communicate something
work ethic: how you work
employability skills: things that would make you a good employee
20/20 Rule: look away from the computer every 20 minutes
Right-To-Know Laws: the things people have a right to know about where they work
week 4:
icon: a picture that represents something
vector-based graphics: editing or changing a picture
specs/specifications of a project: a description of a project
dialog box (within an application): box on a application where you can select different things to do with that application
palette (within an application): displays all your options such as colors
week 5:
guidelines: a line used to guide you when making something
extensions: an addition to something
contextual menu: gives you choices when clicking on a specific thing
week 8:
hue: the color itself
primary colors: cannot be made by mixing and they are the colors that make other colors (red, yellow,blue)
secondary colors: colors made by mixing 2 primary colors (orange, green, purple)
tertiary colors: a primary color and a secondary color mixed together (red-orange, yellow-orange, yellow green, etc.)
neutral colors: complementary colors mixed together (black, gray, white, brown)
week 9:
continuous tone image: images that have a unlimited range of colors
resolution: used for a pixel count in digital imaging
file size: how much information stored in the file or the amount of disk space used
week 16:
typography: the art of expressing ideas through the selection of appropriate typefaces
typeface: distinctive designs of visual symbols that are used to compose a printed image/design
serif: a smaller line used to finish off a main stroke of a letter, usually at the top and bottom of a character
body type: type sizes that range from 4pt. through 12pt. type
display type: type sizes above 12pt.
reverse type: consists of white type on a solid black or darker color background
point size: identifies the size of the type face
week 17:
ligatures: the act of binding or typing up
ampersand: the symbol for and
small caps: a capital letter the same height as the lowercase letters
lowercase: smaller formed letter compared to capital letters
uppercase: larger formed letter compared to lowercase letters
alignment vocab.
flush left: all text is aligned from the left
flush right: all text is aligned from the right
centered: all text is in the center (very formal)
justified: aligned text to left and right (newspaper)
type family vocab.
lining: numerals that occupy uniform
non-lining: old style numerals
leading: the space in between the lines of type
margin: the empty/white space between the edges of a paper (where to keep important stuff)
concept: an idea; something formed in ones mind
final product: what the target audience will eventually see; the end work
initial cap: larger, decorative, capital letter at the beginning of text or paragraph
