#18 research and inspiration

- Fun and bright colors should be used for logos that are for a more colorful or upbeat company like a flower shop or kid's store, while serious colors should be used for companies like banks or hotels.

- Many industries use only 1-3 colors in their logo and the logo has something to do with the company.

- If their are many different companies that are similar, you would want to be different and stand out from the others.

I think the Apple logo is a good logo because it is very simple and it is not overpowering because its use of color is good and you can tell it is the logo for a serious type of company and product.

I like the Disney logo because it represents Disney by using a castle in the logo. I think the logo is fun because it has a picture and words, while it is not trying too hard to be fun by using many colors.





- The principle that will be used in this assignment are emphasis and contrast. Emphasis can be used by making an object bigger than the others to draw more attention to it. Contrast can be used in the color or type of the logo so that the logo stand out more.