The Creative Process

Series of steps you repeat every time you need to design something.

 - Improve consistancy
 - Ability to plan and time your work
 - Raises the quality of your work
 - Communicate more effectively and in a more professional way
 
1. Research: research the client and the competition; look online and in magazines, listen to music.
2. Brainstorm/Inspiration: striving to be unique and innovative while still following the current trends, ensures a fresh and creative approach.
  - Who is my audience?
  - What kind of message am I trying to communicate?
  - What am I trying to tell my audience?
  - What kind of color/style will work for this audience?

3. Sketch: thumbnails; sketch to get your thoughts out and to work through ideas.
4. Execute: implement your ideas; combine type and imagery, into a well developed composition.
5. Critique and revise: take a step back and look at your design with an objective eye.

photo composition

- Snapshot: is a quick shot, often spontaneous, taken to record a moment in time
- Photograph: an image taken with care and thought
Rules of Composition:
- Rule of Thirds: imaginary lines dividing the frame of your camera into thirds, both horizontally and vertically; place the horizon line at the top or bottom of the horizontal divider or fill up the entire frame with the subject for a close up image.
- Leading Lines: use the lines created within a foreground and background of the composition to lead the viewers eye through the photo; lines can draw attention to one or intended subjects or a single focal point
- Point of View: change the way your subject is perceived by changing camera position; if you are photographing a subject that you want to seem very tall, compose the shot so that the camera is looking upwards
- Simplicity: keep your backgrounds simple and clear of clutter; the mood and effectiveness of a photo can be altered by what is in the background, a chaotic composition will cause the viewer to look away