#20 research and inspiration

Shepard Fairey is described as a street artist. He began to appear in the news for wheat pasting, tagging and other arrests. He started branding and marketing designs for action sports markets. He is now married with 2 daughters.
Samples of Shepard Fairey's work:

The social issue I have chose to work with is breast cancer. The color that goes with this issue is pink and a common trend is the ribbon. Many people suffer from breast cancer and their are also many people that support and give to the cause to cure and help breast cancer patients. The major graphics for breast cancer are the pink ribbon and hearts.

Inspiration pieces:

This symbol for breast cancer inspires me because it draws attention but it is also still the original symbol.











I like this symbol because it is very simple but it also stands out from others because it is not a solid color.






The visual hierarchy of elements in this assignment are grid and zpattern. The grid will be used for the logo and the zpaatern will be used for the poster.

Color Psychology

#19 research and inspiration

The business card for The Candy Shop should have bright and outgoing colors.

Industry trends include using pictures of lollipops and children, and also use pink.

The competition is to make my business card stand out from the others by using different elements.

I like this candy shop business card because it is fun by using pictures on the left side and it is serious on the right side, where the information is.

 I like this candy shop business card because the fun colors in the candy makes the pictures very noticeable and draws attention. I also like that the card has a different use of color then most candy shops by using blue and gray. And the way that the information is spread out on the card draws attention to what is most important on the card.





In this assignment the principle of emphasis and unity/variety will be used. Emphasis will be used to make the candy and the important information on the business card to stand put the most. Unity/variety will be used in the color and in the type of fonts and sizes on the business card.

Stationary Package

Stationary package: The printed pieces that a company utilizes for communication purposes.

When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently.

Basic stationary packages includes a business card, a letterhead, and an envelope,

An essential part of a stationary design. It forms an immediate opinion about your company. It does more than tell people how to find you: it says something about your company- its mission, its culture, and its goals. Everything from the colors, fonts, textures, shade, and glass of the card says something about you.

Business card typically includes:
- Logo
- Company name
- Employee name
- Title
- Phone number
- Fax number
- Email address
- Company address
- Web address

Design tips:
- Must be 2" x 3.5"
- Horizontal or vertical orientation
- Check for accuracy
- Check for unity, continuity among other pieces
- Typical margin in .25" to .125"

#18 research and inspiration

- Fun and bright colors should be used for logos that are for a more colorful or upbeat company like a flower shop or kid's store, while serious colors should be used for companies like banks or hotels.

- Many industries use only 1-3 colors in their logo and the logo has something to do with the company.

- If their are many different companies that are similar, you would want to be different and stand out from the others.

I think the Apple logo is a good logo because it is very simple and it is not overpowering because its use of color is good and you can tell it is the logo for a serious type of company and product.

I like the Disney logo because it represents Disney by using a castle in the logo. I think the logo is fun because it has a picture and words, while it is not trying too hard to be fun by using many colors.





- The principle that will be used in this assignment are emphasis and contrast. Emphasis can be used by making an object bigger than the others to draw more attention to it. Contrast can be used in the color or type of the logo so that the logo stand out more.

#17 research & inspiration

- Colors should be simple and only few should be used
- The landscape industry logos have trends of trees and land in the design
- Competition is the other companies that also do landscaping

inspiration pieces:

This piece is inspirational because it is very simple in the way that it is designed and the text draws me in.

This piece is inspirational because of the good use of figure/ground that is used in the design of the trees and the emphasis of the company's name.





The elements that will be used in this assignment are emphasis, contrast, and figure/ground. The visual hierarchy of these elements will create a main focal point in my design and help to draw the viewer's eye to what is most important and to what is least important.

Logotype Prezi notes

Logotype: a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.

Numerous inventions and techniques have contributed to the contemporary logo, including logographic languages such as Egyptian Hieroglyphics coats of arms, watermarks and the development of the printing technology.

As the industrial revolution developed in the 18^th and 19^th centuries, photography, and lithography (an early method of printing) contributed to the boom of an advertising industry that integrated typography and imagery together on the page.

As he same time, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books.

The arts were expanding in purpose- from expression and decoration of an artistic, storytelling nature, to a differentiation of brands and products that the growing middle classes were consuming.

Consultancies and trades-groups in the commercial arts were growing and organizing; by 1890 the Us had 700 lithographic printing firms employing more than 8,000 people.

As printing costs decreased, literacy rates increased, and visual styles changed, the Victorian decorative arts lead to an expansion of typographic styles and methods of representing businesses.

By the 1950s, Modernism had shed its roots as an avant-garde artistic movement in Europe to become an international, commercialized movement in the US and elsewhere.

The visual simplicity and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers.

Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations.

Logo design is one of the most difficult areas of graphic design to perfect because logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition.

A logo needs to be simple, but have enough personality that it stands out in a crowd.

A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owners intended message.

5 principles of effective logo design:
- Simple: Makes a logo design easily recognizable, versatile and memorable. good logos feature something unexpected or unique, without being "overdrawn"
- Memorable: Following closely on this principle of simplicity is that of memorability. An effective logo design should be memorable, which is achieved by keeping it simple yet appropriate.
- Timeless: Will yours stand to the test of time? Will it still be effective in 10, 20, or 50 years?
- Versatile: Needs to work in all kind of media and applications. Logos should be designed in vector format, to ensure that they scale to any size.
- Appropriate: How you "position" the logo should be appropriate for its intended audience.

Ask yourself, is your logo still effective if its printed...?
- In one color?
- In reverse color?
-The size of a postage stamp?
- As large as a billboard

Four color process vs. Spot color:
 -Four color process: A technique for printing with full color. The four colors reproduce all colors of the spectrum when mixed in proper proportion. Also called full color printing
 -Spot color: Method of specifying and printing colors in which color is printed with its own ink. Spot color is effective when the printed matter contains only one to three different colors, but it becomes prohibitively expensive for more colors.
-Pantone Matching System: Company created, every printer will utilize Pantone colors no matter what country you are in, all the numbers will remain the same.(PMS)
 -Color plays a important role in logo design. Color can illicit different feelings and emotions from the audience.
- Interpretation of color may vary depending on age, gender, and cultural demographics. Color should be carefully considered based on your target audience.
- Colors should also tend to follow trends, just like fashion. So a new vibrant company may want to follow current trends, whereas a bank may choose to stay with a more conservative color palette.
- Keep your color palette from two to three. Too many colors will increase your cost of production, and it may cause a chaotic design.

Combination marks: Graphics with both text and a symbol/icon

Iconic/Symbolic: Icons and symbols are compelling yet uncomplicated images that are embiematic of a particular company or product.

Wordmark/Lettermark: Incorporates your company or brand name into a uniquely styles type font treatment